Ads on Max

If you subscribe to the Basic with Ads plan, ads will play before and during shows and movies (about 4 minutes of ads per hour). Ad breaks are marked on the progress bar when you pause playback.

Stream without ads

To stream shows and movies without ads, change your plan to the Standard or Platinum plan. To skip promotional trailers that play before a show or movie, choose the Skip button. Live events have ads regardless of your plan.

Ads Q&A

Why am I seeing ads?

Ads play during live events. You may also see ads if you’re subscribed to the Basic with Ads plan.

First, check which subscription plan you have:

In Max, do one of the following:
- Phone, tablet, or computer: Choose your profile and then Subscription.
- TV device: Choose the Settings icon and then Subscription.
  (Only Adult profiles can manage subscriptions.)
Here you'll find your current plan.

If you have the Basic with Ads plan, you can change your plan to Standard or the Platinum plan to watch shows and movies without ads. Live events have ads regardless of your plan.

For more info about plans and changing your plan, go to Max plans.

Some promotional trailers play before shows and movies. These trailers let you know about other programming on Max and can be skipped. To skip promotional trailers, choose the Skip button. 

How many ads are there?

During shows and movies, you can expect about 4 minutes of ads per hour (Basic with Ads plan). When an ad break starts, the number of ads in the ad break appears on screen. There's also a timer that counts down to the end of the ad.

Ad breaks during kids and family content have bumpers to let you know when an ad break starts and ends.

You can pause a show or movie to see the location of ad breaks on the progress bar.

Live events: The number of ads during live events will vary.

Do live events have ads?

Yes, some live events will have ads.

Can I fast forward or skip ads?

No, fast forward and skip aren't available when an ad is playing. If you'd like to watch shows and movies without ads, change your plan to the Standard or Platinum plan. Live events have ads regardless of your plan.

Promotional trailers

To skip promotional trailers that play before a show or movie, choose the Skip button.

Why am I seeing the same ad repeatedly?

You may see a specific brand more often while watching a series, a long movie, or a similar genre (like comedy). Brands can also sponsor shows and movies. When you're watching sponsored content, you may see a similar ad at the beginning of each episode.

How can I give feedback on ads?

You can give us feedback or report an issue with an ad using our feedback form. When you do this, please provide the following info:

The product or brand
The show or movie you were watching