Ads on Max

If you subscribe to the Basic with ads plan, ads will play before and during on-demand shows and movies. When an ad break starts, the number of ads in the ad break appears on screen. There's also a timer that counts down to the end of the ad. Ad breaks are marked on the progress bar when you pause playback.

Live sports and live channels have ads regardless of your plan.

All plans may include content with sponsorship and product placement, which will be identified in accordance with applicable legislation.

Stream without ads

To stream on-demand shows and movies without ads, change your plan to the Standard or Premium plan. To skip promotional trailers that play before a show or movie, choose the Skip button. Live sports and live channels have ads regardless of your plan.

Ads Q&A

Which plan do I have?

Here's how to find your subscription plan:

  1. In Max, do one of the following:
    • Phone, tablet, or computer: Choose your profile and then Subscription.
    • TV device: Choose the Settings icon cog (lower left) and then Subscription.
      (Only Adult profiles can manage subscriptions.)
  2. Here you'll find your current plan.

For more info about plans and changing your plan, go to Max plans.

Do live events have ads?

Yes, live sports and live channels have ads.

Live channels have the same commercials that air during the TV broadcast.

Can I fast forward or skip ads?

No, fast forward and skip aren't available when an ad is playing. If you'd like to watch on-demand shows and movies without ads, change your plan to the Standard or Premium plan. Live sports and live channels have ads regardless of your plan.

Promotional trailers
To skip promotional trailers that play before a show or movie, choose the Skip button.
Why am I seeing the same ad repeatedly?

You may see a specific brand more often while watching a series, a long movie, or a similar genre (like comedy). When you're watching sponsored content, you'll see a sponsorship notification. Content with sponsorship may be included in all plans.

How can I give feedback on ads?

You can give us feedback or report an issue with an ad using our feedback form. When you do this, please provide the following info:

  • The product or brand
  • The show or movie you were watching